Who's Licked

Licked started with a simple idea: to create streetwear that actually means something.
Born from late nights, side hustles, and endless ideas, the goal was never to fit in — it was to build a brand that feels real, honest, and alive.

Whatever your passion is - Licked represents those who keep pushing!

We’re here for the underdogs, the dreamers, the everyday rebels. The ones who fall, fail, and get back up — because progress matters more than perfection.

We’re anti-niche by design.
Not built for one scene, one label, or one trend. Licked is for everyone chasing their own thing — from creators to thinkers. We create what inspires us in the moment, sometimes following trends, sometimes going our own way. If it connects with you, amazing. If it doesn’t, that’s cool too.

It's not about fast fashion! Every design comes with its own late nights, mistakes, and moments of pride. As an independent brand, we’re learning as we go — always refining, improving, and finding better ways to do things. Licked grows at its own pace, just like the people who wear it.

Licked is for those who see themselves as their own project — always learning, always building, always evolving.
Our range is simple but loud, playful but proud — made to give confidence, spark conversation, and connect a community that refuses to stand still.

Because Licked isn’t just something you wear.
It’s a reminder to stay bold, stay curious, and keep building your own story.

Discover our mission and what drives us →