At Licked, we believe creativity and self-expression are powerful tools for change.

As the founder, my personal mission goes beyond clothing — it’s about helping people find purpose, confidence, and community through creativity. Whether that’s through what they wear, the art they make, or the stories they share, Licked exists to support those who are building themselves — their own projects, their own futures.

We’re committed to giving back, supporting young people and emerging adults. Our aim is to work with different charities across the UK that supports the youth, especially around mental health and hopefully give them a chance to shine and a platform to use. 

Too many in this generation feel unseen, unheard, or lost in the noise — and I want to help change that.

By buying from Licked, you’re not just wearing a brand — you’re contributing to real support, funding, and awareness for mental wellbeing.

The Undiscovered Project

We know how tough it is to break through. Talent alone isn’t enough — people need belief, opportunity, and a platform.

That’s why Licked is developing The Undiscovered Project — a space where we’ll feature new voices, creators, artists, and much more.

Our goal is to shine a light on people who deserve to be seen — the ones putting in the hours, building their own story, and creating something that matters.

The Undiscovered Project is coming - 2026.